How to get sponsors for a youth sports team or club

Local businesses want to support the kids in their town. They just need a clear ask and an easy way to say yes. Here's what works, step by step. It works the same for schools, booster clubs and PTAs.

1. 1

   Make three or four packages. A top level with only two spots, a middle level, a small level, and a choose-your-amount option for anyone who wants to give a little.

2. 2

   Put them on one page people can pay from. A link that takes a card beats a PDF, a form and a check in the mail. Businesses say yes faster when it takes two minutes.

3. 3

   Start with your own families. Parents own businesses, work at them and know the owners. Ask them first, and ask them who else to ask.

4. 4

   Then ask the right local businesses. Dentists, orthodontists, pizza places, realtors, insurance agents and gyms want to reach local families. Send a short, personal note with your link.

5. 5

   Say what the money pays for. Fields, uniforms, scholarships, a new scoreboard. Specific beats general.

6. 6

   Thank them in public, fast. Post a shout-out the week they join and put their logo on your website. It's the best way to get a yes again next year.

7. 7

   Ask them to renew before the season. Ask early, and make it just as easy as the first time.

Not sure what to charge? See sample levels for youth sports, PTAs and PTOs and booster clubs.